Learn how to collaborate on small and medium-sized productions as a freelance filmmaker.

Dive into the captivating world of advertising cinema with Dana Campanello, a renowned filmmaker who has worked with major brands like Nike and Adidas.

You'll learn everything from initial concept development to project execution, acquiring practical tools and techniques to create your own audiovisual works. Additionally, you'll discover how to manage freelance productions, focusing on small to medium-sized projects.

Understand how to adapt your creative vision to meet each client's needs, using colors, camera movements, and other visual resources to effectively communicate the brand's message. You'll learn the importance of organization and planning in production, including how to translate briefs, find references, and present your ideas convincingly.

By the end, you'll be ready to confidently take on the roles of director and producer. You'll know how to create a technical script, a PicStory, and a realistic shooting plan, mastering all the necessary aspects to start filming your own audiovisual pieces.

What is this course's project?

The final project involves creating a comprehensive folder for an audiovisual work. This project will include all the necessary steps before filming, from conceptualization and planning to preparing a technical script and a detailed shooting plan.

Who is this online course for?

This course is aimed at freelance audiovisual creators, emerging filmmakers, film students, and audiovisual professionals who want to enhance their production and directing skills.

It's also ideal for those looking to learn how to manage audiovisual projects effectively, adapting to the needs and expectations of various clients.

Requirements and materials

You will need access to basic audiovisual production tools such as cameras, editing software, and pre-production elements like stationery for sketching scripts and shooting plans. It is also useful to have access to samples of previous works for reference.