Course summary
Session Start 12/11/2024
Location Online
Duration 1h 23m
U1: Introduction
- Introduction
- Influences
- What Will We Do in the Course
U2: The Dragon Framework to Create Irresistible Content
- Introduction to the Dragon Formula
- DIALOGUE - WTF Is Social Media Anyway?
- RELATABILITY - Create Evergreen Content
- AUTHENTICITY
- GIVING VALUE
- Having a F****** OPINION to Increase Engagement
- NICHE CLARITY - Everyone Is Not Your Customer!
- SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale
U3: Putting the Dragon to Action
- Content Strategies to GIVE REAL VALUE
- Instagram Channel Strategy
- Creating the Calendar
- Creating the Posts I - How To Create A Carousel Post
- Creating the Posts II - How To Create an Image Post and Story
- Creating Posts III - How to Create Stories that Sell
- Post It Baby! - Caption It! Hashtag It! Post It!
- Engagement Pods, Bots and Tricks.
U4: Secret Sauce
- Measuring Results: Metrics that Matter
- Making Meaningful Connections (On and Offline)
Final project