Instagram Strategy for Business Growth
A course by Dot Lung

Are you ready to learn a proven method to make a lasting impression, generate attention, and long-term brand awareness? Learn what to post, when to post, and how to post it on Instagram with the help of Dot Lung, the self-proclaimed Mother of Social Media Dragons, who has helped develop digital marketing strategies for clients such as OFFF Festival, Wix, Sonar, and Facebook.

Get the trade secrets of the Dragon’s Formula to create irresistible content that makes your brand stand out. Learn how to create a strategy for your business and navigate the digital world like a pro.

What is this course's project?

Create a month-long calendar full of engaging social media posts for your business.

Who is this online course for?

Freelancers, coaches, consultants, and people who want to use social media to grow their business. If you have fewer than 10,000 followers, this course is for you.

Requirements and materials

The only thing you'll need is an active Instagram account.

Course summary
  • Session Start 12/11/2024
  • Location Online
  • Duration 1h 23m

U1: Introduction

  • Introduction
  • Influences
  • What Will We Do in the Course

U2: The Dragon Framework to Create Irresistible Content

  • Introduction to the Dragon Formula
  • DIALOGUE - WTF Is Social Media Anyway?
  • RELATABILITY - Create Evergreen Content
  • AUTHENTICITY
  • GIVING VALUE
  • Having a F****** OPINION to Increase Engagement
  • NICHE CLARITY - Everyone Is Not Your Customer!
  • SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale

U3: Putting the Dragon to Action

  • Content Strategies to GIVE REAL VALUE
  • Instagram Channel Strategy
  • Creating the Calendar
  • Creating the Posts I - How To Create A Carousel Post
  • Creating the Posts II - How To Create an Image Post and Story
  • Creating Posts III - How to Create Stories that Sell
  • Post It Baby! - Caption It! Hashtag It! Post It!
  • Engagement Pods, Bots and Tricks.

U4: Secret Sauce

  • Measuring Results: Metrics that Matter
  • Making Meaningful Connections (On and Offline)

Final project

  • Build Your Dragon!

Regular Price

AED370

Pay the full price

Buy Now
  • 21 lessons (1h 23m)
  • 17 additional resources (11 files)
  • Online and at your own pace
  • Audio: English, Turkish
  • Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever
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