Introduction to Community Management
A course by Ana Marin

Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.

Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!

What is this course's project?

Learn to build, manage, and run a brand's community on social media and become a community manager.

Who is this online course for?

Communication or advertising students, marketing professionals who want to enter the world of community management, and anyone interested in understanding what skills are necessary to manage a brand on social media.

Requirements and materials

You need to be familiar with the main social media platforms like Facebook, YouTube, Instagram, and Twitter. As for materials, you must have a computer with an internet connection and lots of interest in the digital world.

Course summary
  • Session Start 12/11/2024
  • Location Online
  • Duration 3h 9m

U1: Introduction

  • Presentation
  • Influences
  • What we will do during the course

U2: Functions and responsibilities

  • What does a community manager do?
  • Daily tasks of a CM
  • Digital glossary

U3: Understanding the digital ecosystem

  • Types of community managers
  • Not all networks serve the same
  • Content types

U4: Your brand, competition and content

  • Knowing your competition
  • Where are the conversations in your category?
  • GAP analysis, how many profiles do you need

U5: Content planning and production

  • Content Calendar
  • Opportunities in real time
  • Generation and curation
  • Planning, publishing and management tools
  • Scaling protocol, FAQ and crisis control

U6: Metrics and final recommendations

  • Qualitative reports
  • Quantitative reports P1
  • Quantitative reports P2
  • Security and copyright recommendations
  • Crowdsourcing

Final project

  • Introduction to Community Management

 

Regular Price

AED370

Pay the full price

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  • 22 lessons (3h 9m)
  • 26 additional resources (8 files)
  • Online and at your own pace
  • Audio: Spanish, English, Turkish
  • English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever
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