Course summary
Session Start 12/11/2024
Location Online
Duration 3h 9m
U1: Introduction
- Presentation
- Influences
- What we will do during the course
U2: Functions and responsibilities
- What does a community manager do?
- Daily tasks of a CM
- Digital glossary
U3: Understanding the digital ecosystem
- Types of community managers
- Not all networks serve the same
- Content types
U4: Your brand, competition and content
- Knowing your competition
- Where are the conversations in your category?
- GAP analysis, how many profiles do you need
U5: Content planning and production
- Content Calendar
- Opportunities in real time
- Generation and curation
- Planning, publishing and management tools
- Scaling protocol, FAQ and crisis control
U6: Metrics and final recommendations
- Qualitative reports
- Quantitative reports P1
- Quantitative reports P2
- Security and copyright recommendations
- Crowdsourcing
Final project
- Introduction to Community Management