Storytelling Techniques for Conveying a Message
A course by Gabriel García de Oro

Discover the most powerful tool for effectively communicating your brand, business, or work through emotions

At the heart of everything is storytelling. That’s the belief held by Gabriel García de Oro, a professional storyteller who works as the executive creative director and strategy advisor at Ogilvy Barcelona; he is also the author of more than 40 published books, a media columnist, and a certified coach by the International Coaching Federation.

Join Gabriel and discover how good storytelling is the most powerful tool to convey a message and ensure that it ends up on everyone’s lips. In this course, learn how to master the two key concepts of storytelling, emotional connection and engagement, to effectively communicate your brand, business, or work. Are you ready to discover your inner storyteller?

What is this course's project?

Use storytelling to construct a narrative for your brand that connects with your audience.

Who is this online course for?

Anyone interested in learning about how to build brands using the power of storytelling.

Requirements and materials

You don’t need any previous knowledge to take this course, just the desire to tell a story.

Course summary
  • Session Start 05/10/2024
  • Location Online
  • Duration 2h 36m

U1: Introduction

  • Presentation
  • Influences
  • What Will We Do in This Course?

U2: Storytelling: Stories That Tell

  • Big Data vs Big Stories
  • From Aristotle to Amazon
  • We Are All Storytellers

U3: Designing an Engaging Story

  • The Dual Purpose
  • Thrill me
  • Who Is the Hero or Heroine of Your Story?
  • The Plot: The Path of Your Story
  • Start with a Hook
  • How to Finish Your Story

U4: Telling an Engaging Story

  • Know Your Audience
  • How to Persuade Your Audience
  • Words Matter
  • Find Your Tone
  • Where Will Your Story Live?

Final project

  • Storytelling Techniques for Conveying a Message

Regular Price

AED360

Pay the full price

Buy Now
  • 17 lessons (2h 36m)
  • 11 additional resources (0 files)
  • Online and at your own pace
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever
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