Google Ads and Facebook Ads from Scratch
A course by Arantxa & Guille

Learn to create campaigns on Google and Facebook to boost your brand or business

Nowadays, it's no longer enough to have a good business or brand. You also have to know how to drive it forward, optimize it, and position it so that it can reach the right audience. That's where digital marketing comes in and where consultants Arantxa Beltrán and Guillermo Medina can help. They've worked for brands including Letgo, Hawkers, Spotahome, and Chicfy, and have collaborated with prominent companies like Amazon, Google, and Facebook.

In this course, Arantxa and Guillermo teach you how to create digital marketing campaigns on Google Ads and on Facebook and Instagram Ads, now considered to be the two most important platforms in the field of digital marketing. Acquire the necessary practical knowledge to create campaigns and get the most out of them.

What is this course's project?

Create a digital marketing plan adapted to the needs of your brand or business, as well as different campaigns in Google Ads and Facebook Ads, ready to be activated whenever you want.

Who is this online course for?

Designers, illustrators, artists, community managers, and anyone who is looking for a way to get started in the world of digital marketing and learn how to create paid campaigns on Google, Facebook, and Instagram to grow their business or project.

Requirements and materials

No prior knowledge is necessary, just a computer with an internet connection to be able to create Google Ads and Facebook Ads campaigns for your project.

Course summary
  • Session Start 04/10/2024
  • Location Online
  • Duration 4h 1m

U1: Introduction

  • Presentation
  • Influences
  • What will we do during the course?

U2: Digital Marketing

  • What is digital marketing?
  • Channels and main platforms
  • Objectives, metrics and measurement in digital marketing

U3: Designing our marketing plan

  • Identify your client and potential market
  • What platforms are more related to my business?
  • Competitive environment

U4: Google Ads

  • Introduction to Google Ads
  • First Steps in Google Ads
  • Search campaigns I
  • Search campaigns II
  • Google Display Network
  • Youtube - Video campaigns
  • Other Google Ads products

U5: Facebook & Instagram Ads

  • Introduction to Facebook and Instagram
  • First steps: Facebook Business Manager, Facebook page and advertiser account
  • Campaign Structure and Objectives on Facebook and Instagram Ads
  • Targeting and Hearings I
  • Targeting and Hearings II
  • Ad Formats I
  • Ad Formats II
  • Result tracking and optimization of Facebook and Instagram campaigns
  • Additional tools and resources in Facebook Ads

Final project

  • Google Ads and Facebook Ads from scratch

Regular Price

AED360

Pay the full price

Buy Now
  • 25 lessons (4h 1m)
  • 33 additional resources (3 files)
  • Online and at your own pace
  • Audio: Spanish
  • Spanish, English, Portuguese, German, Polish, Dutch, Italian, French
  • Level: Beginner
  • Unlimited access forever
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