Create a business plan, define your unique identity, and learn to manage your business.

Entering the world of design goes far beyond creativity; it requires strategy, vision and effective management. Alejandro Flores, founder and creative director of Human, will guide you to establish the foundations you need to turn your passion into a profitable and sustainable business.

From analyzing the competition to building a solid brand strategy, you'll learn how to shape a design studio that not only excels in creativity but is also capable of generating consistent revenue.

You will explore the essential tools for the day-to-day management of your studio, ensuring that every aspect of your work is aligned with your goals. You will end up being able to transform your creative practice into a thriving, well-run business.

What is this course's project?

The final project involves developing a comprehensive business plan for a design studio. It will include a market analysis, a solid financial structure, a branding strategy, and a portfolio that reflects the studio's identity.

Who is this online course for?

It is aimed at designers and creatives who want to start their own design studio or improve the management of the one they already have.

It is also ideal for freelancers looking to structure and grow their creative business in a profitable and sustainable way.

Requirements and materials

No prior knowledge of business management is required. It will be useful to have basic knowledge of graphic design and branding, as well as a portfolio of projects that you want to structure and optimize during the course.