Whether it’s on Google or social media, everyone searches for things online. SEO is the process of understanding how people search for things in order to stay visible and improve your digital performance. Eli Schwartz is an SEO expert who has collaborated with brands like SurveyMonkey, WordPress, Zendesk, Shutterstock, and Quora to boost their traffic and revenue.

In this online course, Eli teaches you how to create a solid SEO strategy to grow your organic traffic and help you increase your visibility in search engines. As the author of the book Product LED SEO, he’ll take you step by step through his process of researching keywords, creating optimized content, and understanding and analyzing traffic reports.

Who is this online course for?

This course is for anyone who is interested in SEO strategy and wants to create an optimized content plan to increase organic traffic.

Requirements and materials

No previous SEO experience required. Knowledge of how to build a website is recommended but not required, since Eli shows you how he developed his.

You should have access to a website, Google Search Console, and Google Analytics.