Learn the fundamentals of digital marketing channels, tools, and principles to launch your career

Having a predefined digital presence is essential to reach your business goals. Economist, journalist, and digital marketing expert Gabriel Perelman, who's collaborated with Google, EnviaFlores, and Síclo, teaches you all the steps to follow to boost your brand with digital marketing.

In this course, learn how to define your perfect marketing strategy step by step. Establish your objectives and identify your audience in order to choose the best marketing channels to grow your business.

What is this course's project?

Create a marketing action plan taking into account your audience and the available channels, as well as the implementation of certain activities and basic analyses of the metrics.

Who is this online course for?

Anyone wanting to learn digital marketing, especially freelance professionals looking to improve their marketing strategy.

Requirements and materials

No previous knowledge is necessary for this course. For materials, all you need is a computer or laptop with internet access.