Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copywriting can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.

Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.

What is this course's project?

Develop a copywriting campaign for your brand, from the initial brief, to the strategy, methods, and ideas, to the final copy.

Who is this online course for?

This course is for anyone who wants to learn how to craft good social media copy for a brand while improving their writing skills.

Requirements and materials

All you need is a computer with a word processor and a creative idea that you would like to develop.